What Does R–Word Mean To You?
A project was assigned from concepts & symbolism where there was a problem that young adults overuse the r–word (retarded) and our solution is to educate, awareness and get involve and show how hurtful the word is, so the young people will be influenced to be more sympathetic. Photography Credits to Sarah Wilson & Lauren Elis
What Does R–Word Mean To You?
Concepts & Symbolism
Concepts & Symbolism
Introduction
Client – poorwordchoice
Client – poorwordchoice
Problem – young adults overuse the r–word (retarded)
Solution – strategetic (educate, awareness and get involve). show how hurtful the word is, so the young people will be influenced to be more sympathetic.
Attributes
1) creative fun
2) social fun – people get involved by coming up with a word they associate with “R” taking a photo, (making a newR–word), and then sharing their idea with others in a community that spreads the word that the original R–word “retarded” is NOT cool.
How – photos for posters, web and instagram.
1) creative fun
2) social fun – people get involved by coming up with a word they associate with “R” taking a photo, (making a newR–word), and then sharing their idea with others in a community that spreads the word that the original R–word “retarded” is NOT cool.
How – photos for posters, web and instagram.
Audience
young people (middle school, high school and college), who are interested in sharing original ideas with a group, or to see their ideas made public.
Billboard – 44”W x 19”H
Vehicle of Communication
Posters – 11”W x 17“H
Poster Shelter Stands – 48”W x 70”H
Posters Bulletin Board – 8.5”W x 11”H
Instagram App
YouTube Storyboard Frames